The 113th playing of the Major League Baseball World Series is upon us, and from the start, this has been a World Series like no other.
One reason it’s so different is because the World Series is no longer the “World Series”. Anti-cable internet TV streaming company YouTube TV has become the first “presenting sponsor of the World Series”, and, in doing so, any time the World Series is reference officially, it’s now the “2017 World Series Presented By YouTube TV”.
Annoying right? We even have a logo to go along with it:
The YouTube TV is, however, the alternate logo, and the YouTube TV signage cannot be on the field of play or on the players uniform, so it’s not all bad.
Unfortunately, that wasn’t even the most annoying part of the YouTube TV sponsorship, that was left for the un-rotational signage behind home plate.
Before we get there, however, let’s take a look at how the rotational signage used to look during World Series games. These images are from 2011, 2013 and 2015.
As you can see, the rotational signage behind home plate has never really been a problem. Prior to 2001, there was no corporate signage behind home plate, and from 2001 to 2016, there was one green screen that would show advertisements, and any other built-in signage would only show MLB messages. In 2011 and 2013, you can see how the second panel displayed “#WorldSeries”, and Kauffman Stadium, which has more signage behind home plate, displayed two World Series signs and a MLB Network sign.
Last night, however, with YouTubeTV gaining access to the permanent signage, we saw something like this:
You have to hit the play button to watch the video.
Oh, no, wait, you don’t, because that’s a still image.
This drove people bonkers, which led to a great SB Nation post, which I recommend reading here.
So, what’s the point here? Corporate signage and advertising is getting worse and worse. Hopefully this will slow down in the future, but it is taking a toll on the game we love.
Anyway, Let’s go Astros.