I constantly get emails from the Mets and their affiliates about their promotions. This morning, in typical fashion, I got one of those MLB.com Shop emails entitled “Start Early On Your Mets Autumn Attire!”, which was interesting to me
considering I don’t know who would want to wear Mets gear after this season considering the Mets aren’t exactly in the playoff hunt and there isn’t any fall-specific gear to sell if there isn’t a postseason.
So, I was curious as to what the Mets were selling exactly. The thumbnail images on the email were less than inspiring:
So, the low profile version of the on-field cap is fall attire?
After clicking the link, things only got more inconspicuous. Five out of the first six “items” were winter items like knit caps and “winter” classified jackets. Additionally, all of the supposed new styles have been around for several weeks/months at least, so it’s hard to call them “new”.
Now, one is probably wondering at this point: What is the importance of this? Who cares about an email that we all get wether we want to or not?
Well, typically I’m in that boat; thinking that the emails are unavoidable and that I should just deal with them. However, I believe if they made the emails of substance and not just click bait to sell merchandise, I would into my email subscription, but this universal trend of mis-leading emails isn’t going to go away any time.